Marketing + Email2025 · 8 weeks
Northwind Co..
A full marketing system rebuild — lifecycle emails, paid creative, and a relaunched site.
The business
About Northwind Co.
Northwind sells small-batch home essentials direct to consumer. Their list was healthy at 180k subscribers but every campaign was being rebuilt from scratch every Friday and paid was leaking budget.
ServicesEmail design system · Paid social creative · Marketing site · Motion graphics
StackKlaviyo · Webflow · After Effects · Figma
Duration8 weeks
Year2025
The problem
What was breaking
- Email click-through flat at 1.6% for four quarters.
- Paid creative was generic stock — CPA had climbed 38% YoY.
- No shared design language between site, ads and inbox.
The solution
What we built
- A 12-block modular email system mapped to the four campaign types the team actually runs.
- A paid creative library of 60 motion ads in the new brand language.
- A relaunched marketing site with one consistent rhythm from hero to footer.
Live project
See Northwind Co. in the wild
Demo, share, kick the tyres — every link below is shipping in production.
Creativity lies in
our veins