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Software + Design system2024 · 10 weeks

Loophole.

Marketing site, product dashboard and developer docs unified on one design system.

Product dashboard
Product dashboard
Component library
Component library
Marketing site
Marketing site
The business

About Loophole

Loophole helps small dev teams run on-call without losing weekends. They had a 2018-era marketing site and a separate product UI built by three different contractors.

ServicesSoftware design system · Product UI · Marketing site · Front-end engineering
StackReact · TypeScript · Tailwind · Storybook
Duration10 weeks
Year2024
The problem

What was breaking

  • Marketing site felt like a different company than the product.
  • Product had 4 button styles and 6 empty-state patterns.
  • Shipping any new UI surface took 3–4 weeks of design back-and-forth.
The solution

What we built

  • A single token-driven design system serving site, app and docs.
  • A React component library wired into the live codebase, not a Figma graveyard.
  • A relaunched marketing site with one consistent rhythm end to end.
Live project

See Loophole in the wild

Demo, share, kick the tyres — every link below is shipping in production.

Visit live project
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