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Product UI + Motion2024 · 12 weeks

Beam Studio.

A creative SaaS reborn — quieter UI, physical motion, onboarding that actually onboards.

Canvas redesign
Canvas redesign
Onboarding flow
Onboarding flow
Motion system
Motion system
The business

About Beam Studio

Beam Studio is a collaborative canvas for product teams. The product worked beautifully — but felt like a tool, not a craft surface. New users churned at 51% in the first session.

ServicesProduct UI · Motion system · Onboarding flow · Usability testing
StackReact · Framer Motion · Rive
Duration12 weeks
Year2024
The problem

What was breaking

  • Power users loved it, new users bounced in session one.
  • UI density made the canvas itself feel cramped.
  • Onboarding was a wall of tooltips with no narrative.
The solution

What we built

  • A quieter UI shell — generous spacing, lighter chrome, content-first hierarchy.
  • Progressive onboarding that surfaces the next useful action, not every action.
  • A motion system that makes state changes feel physical.
Live project

See Beam Studio in the wild

Demo, share, kick the tyres — every link below is shipping in production.

Visit live project
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