NIAT India.
Industry-ready upskilling platform. Site positions outcome-driven learning with proof everywhere — 2500+ companies hire, 1200+ projects, ₹80L highest package
About NIAT India
NIAT is an online upskilling platform for students seeking industry-ready training (not college, not theory). They compete against traditional colleges and generic coding bootcamps. The site needed to establish credibility through proof (not promises) and guide users through different stages of the buying journey (students, parents, employers). Anovas restructured the site to lead with statistics (2500+ hiring companies, 1200+ projects completed, ₹80L highest package), organized curriculum by progression (Decode → Develop → Architect → Ship), and added multiple CTAs for different buyer stages.
What was breaking
- Generic bootcamp positioning — hard to differentiate from 100+ competitors
- No proof of outcomes — students had no visibility into actual job placements
- Information scattered — parents, students, employers all need different information
- Single CTA funnel — lost prospects at different decision stages
What we built
- Lead with outcome statistics everywhere (2500+ companies, ₹80L placements, project portfolio) — establishes credibility first
- Created alumni success stories + testimonials layered with proof
- Segmented CTAs for different personas: Apply, Download Brochure, Talk to Counselor, Book Slot
- Clear curriculum progression — helps prospects understand value stack visually
See NIAT India in the wild
Demo, share, kick the tyres — every link below is shipping in production.
Creativity lies in
our veins