Brand + Mobile app2024 · 6 weeks
Kindred.
A family social app rebranded with a softer mark, type system and 40-piece doodle kit.
The business
About Kindred
Kindred is a private space for families to share milestones. The brand felt corporate where the product felt warm — and the app's empty states had no personality.
ServicesBrand identity · Mobile UI · Illustration kit · Brand guidelines
StackFigma · Lottie · React Native
Duration6 weeks
Year2024
The problem
What was breaking
- Logo read as a fintech, not a family product.
- Type system was a single weight doing too many jobs.
- No illustration kit — every screen needed a custom render.
The solution
What we built
- Softened the wordmark — same architecture, kinder corners.
- A 4-tier type system with one display serif and one humanist sans.
- A 40-piece doodle illustration kit and revamped in-app empty states.
Live project
See Kindred in the wild
Demo, share, kick the tyres — every link below is shipping in production.
Creativity lies in
our veins